This guide will walk you through setting up the perfect Photo or User Generated Content contest for your brand. Accept content from fans while collecting data, and enable voting in the gallery for even more engagement.
Create a Photo Contest
From the Campaigns page, select the template type – Landing Pages for the standard campaign, Popups or Embeds for pre-made templates to be embedded in your website.
Then choose the UGC Contest type below.
Add a Title
Next, add a title or name for the campaign, then click “Set me up”.
Entry and Gallery Dates, Entry Methods and Accepted Content, and Gallery Settings
On the Edit screen, you can select the dates and times that your campaign will be active (start and end times automatically sync to the local timezone associated with your active browser). Here you can also set the entry restrictions.
Under the Form Entry section, you can enable hashtag entry for Twitter, Instagram, and Facebook.
In a UGC Contest, you will also see an Allowed Content area where you can choose what type of content will be accepted in your campaign. *Videos must be submitted using a video URL. You can choose the platforms to accept hosted videos from in the Customize section.
Below the Allowed Content area, you can enable the Gallery page and enable voting, voting restrictions, and data collection from voters. Be sure to save your settings.
Clicking Customize in the left navigation will take you to the “builder”. Here you can you can add backgrounds, images, videos, and customize the campaign’s form and share dialogue. For tips and tricks on using the Customize section, check out our blog site.
You can switch between the pages you are customizing from the left navigation menu.
If your campaign is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).
By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Customizing the Form Fields
While in the Customize section, click on the Form Fields element itself to add or edit form fields.
Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
Once a user has successfully entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to share their submission and the campaign with friends.
You can customize the share options by clicking on the Share Element.
Exit out of the Customize section and visit Sharing in the campaign’s main left navigation to customize the shared title, description, and/or image. *This will apply to Facebook, Twitter, and anywhere that recognizes open graph share dialogue.
Clicking Advanced then Rules will take you to the campaign’s rules section where you can paste or type in the official rules, or add a URL to link to the campaign’s rules.
Paste Official Rules (Windows-Ctrl V or Mac-Command V)
In the Submissions section of the campaign, you can disable auto-approval, block and delete unwanted submissions, and manually add submissions to the gallery.
Publish Your Campiagn
Once your campaign is setup and customized, click Publish on the Overview page, or turn off Admin-Only Mode at the bottom of the Edit page. Your campaign is now live and ready to accept entries!
If you have any questions or issues setting up your campaign, don’t hesitate to email us at firstname.lastname@example.org. Good luck with your campaign!