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Photo/Video Contest Setup Guide

This guide will walk you through setting up the perfect Photo or User Generated Content contest for your brand. Accept content from fans while collecting data, and enable voting in the gallery for even more engagement.

Create a UGC Contest

From the Campaigns page, select the template type – Landing Pages.
Choose the Photo/Video Contest from the campaign types.

Photo/video contest setup


Add a Title

Next, add a title or name for the campaign, then click “Set me up”.
Title campaign - UGC contest

Entry and Gallery Dates, Entry Methods and Accepted Content, and Gallery Settings

On the Edit screen, you can select the dates and times that your campaign will be active (start and end times automatically sync to the local timezone associated with your active browser). Here you can also set the entry restrictions.
Edit screen - UGC
Under the Form Entry section, you can enable hashtag entry for Twitter, Instagram, and Facebook.

Hashtag Entry Methods

In a UGC Contest, you will also see an Allowed Content area where you can choose what type of content will be accepted in your campaign. *Videos must be submitted using a video URL. You can choose the platforms to accept hosted videos from in the Customize section.
Allowed content

Below the Allowed Content area, you can enable the Gallery page and enable voting, voting restrictions, and data collection from voters. Be sure to save your settings.
Gallery settings


Clicking Customize under the “Set Up” tab will take you to the “builder”. Here you can add backgrounds, images, videos, and customize the campaign’s form and share dialogue. For tips and tricks on using the Customize section, check out our blog site.

Setup - customize all campaigns
You can switch between the pages you are customizing from the left navigation menu.
UGC contest customize page navigation
If your campaign is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).


By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
Customize - add elements
You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Image element settings

Customizing the Form Fields

While in the Customize section, click on the Form Fields element itself to add or edit form fields.
UGC contest form element
UGC contest form element settings
Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
Add form field menu
Once a user has successfully entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to share their submission and the campaign with friends.

You can customize the share options by clicking on the Share Element.
Share element
Share element settings

Custom Coding

By clicking Code in the Customize section, you can access the HTML, CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan) to add custom coding. *Clicking Code with an element selected will open the HTML editor for that element.
Customize - Code

Share Dialogue

Exit out of the Customize section and visit Sharing under the “Set Up” tab to customize the shared title, description, and/or image. *This will apply to Facebook, Twitter, and anywhere that recognizes open graph share dialogue.

Setup - sharing all campaigns

Official Rules

Clicking Advanced then Rules will take you to the campaign’s rules section where you can paste or type in the official rules, or add a URL to link to the campaign’s rules.

Advanced - rules new navigation
Paste Official Rules (Windows-Ctrl V or Mac-Command V)
Rules content section


In the Submissions section under the “Manage” tab, you can disable auto-approval, block and delete unwanted submissions, and manually add submissions to the gallery.

Manage - submissions new navigation
Submissions dashboard

Publish Your Campiagn

Once your campaign is setup and customized, click Publish on the Overview page, or turn off Admin-Only Mode at the bottom of the Edit page. Your campaign is now live and ready to accept entries!

Admin only mode - Overview
Admin only mode - Edit page

If you have any questions or issues setting up your campaign, don’t hesitate to email us at support@woobox.com. Good luck with your campaign!

Updated on September 25, 2019

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