Photo/Video Contest Setup Guide

This guide will walk you through setting up the perfect Photo, Video or Caption contest for your brand. Accept content from fans while collecting data, and enable voting in the gallery for even more engagement.

Create a Photo/Video Contest

From the Campaigns screen, select the template type – Landing Pages.

Campaigns - Landing Pages 2021

Choose the Photo/Video Contest or Hashtag Contest from the campaign types.

Landing pages - Photo/Video contest

On the next screen, enter a title for your experience and click Continue.

Title your photo contest experience

Overview tab

The next screen you’ll see is the Overview section where you can edit basic settings and view or download stats.

Overview page

Click the Edit button above the Status and Gallery Visibility sections to set the start and end dates of the contest’s Entry and Gallery pages.

Click edit to set start and end dates

Select the dates and times, then click Save.

Start/end date edit panel

Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.

Share dialog customization panel

In the Sharing panel, you can also customize user submission shares:

Above the Entry Methods area, click Form to enable or disable Form Entry. *Disabling Form Entry will hide the experience’s Entry page.

Enable form or hashtag entry

Hashtag Entry

Clicking Hashtags above the Entry Methods area will open the Hashtag Entry panel. Click the Enable Hashtag Entry button to add required tags.

Enable hashtag entry

Type the required hashtag into the field under Hashtag Entries and click the toggle switches to enable the social platforms you will accept entries from.

Add required hashtags

Add another hashtag to require multiple hashtags to enter, or click Add Hashtag Group to give entrants different, single-hashtag options.

Add multiple hashtag entry methods

*Don’t forget to click Save

Performance Stats

Once your experience receives views or entries, you can view a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.

Photo contest performance stats

Design tab

Click the Design tab to add backgrounds, images, videos, and customize the campaign’s Form Element. For more information on adding elements, styles, check out this article.

Customize your experience in the Design tab

You can switch between the Pages you are customizing from the left navigation menu.

Design - pages navigation

If your experience is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.

When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).

By clicking Elements in the left navigation, you can add images, videos, text, and more.

Design section - Elements

You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.

Image element settings

Customizing the Form Fields

While in the Design section, click on the Form Element itself to add or edit form fields.

form element with updated video URL field
UGC contest form element settings

Click “Add Form Field” in the Settings menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.

Add form field menu

Once a user has entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to share their submission and the campaign with friends.

You can customize the share options by clicking on the Share Element.

Share element
Settings - share element

Custom Coding

By clicking Code in the Design section, you can access the HTML, and CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan) to add custom coding. *Clicking Code with an element selected will open the HTML editor for that element.

Design - Code

Submissions tab

In the Submissions section, you can edit or block and delete submissions, and manually add submissions to the gallery.

Submissions page

Click on a Submission to edit the image, video URL, name, and other data – or save the uploaded image.

Editing Submission panel

Switch to list view to see entrants’ email address, caption, and vote count.

Submissions list view

Participants tab

In the Participants tab, you can view entry data for the first 1,000 entries, pick winners, and download your Entries, Votes, and Uploads exports.

Participants page

Click Download to open the Exports panel

Download exports panel

Click Pick Winner to randomly select one or more winners

Pick winner popup

Settings tab

In the Settings tab, you can edit your Entry Methods and Gallery Visibility, as well as Upload Visibility (auto or manual approval) and Gallery Layout options.

Settings page

Enable Voting and voting restrictions and optional voter data collection

Settings - Voting section
Allow voting panel

In the Limits & Restrictions area, you can restrict the frequency of entries, choose what types or content can be submitted, and enable password-protection or an age-gate.

Settings - Limits and  restrictions section
Participation Limits panel

Under Customizations, you can edit the language displayed on your contest, setup automatic emails, and add your experience’s Custom Rules.

Settings - Customizations section

In the Advanced section, you can setup real-time integration for Automatic Exports, Facebook and Google Tracking, or enable Kiosk Mode for on-site campaigns.

Settings - Advanced section
Settings - Automatic Exports panel

At the bottom of the Settings page, you can Reset, Copy, or Delete your experience.

Reset, copy, and delete buttons

Preview and Publish

When you’re ready, go back to the Overview tab and test/preview your contest by clicking the experience URL under Installation.

Overview page - Installation section

Click Preview to redirect the URL to an embed on your website.

Redirect URL panel

Click Install on Facebook to install a Facebook Tab for your experience.

Facebook tab panel

Clicking Embed on Website will open the Embed panel where you can copy the JavaScript embed code or WordPress short-code and adjust optional popup settings.

Embed on website panel

To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.

Overview - Publish button

If you have any questions or issues setting up your experience, don’t hesitate to email us at!

Updated on July 14, 2021

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