This guide will walk you through setting up the perfect Photo, Video or Caption contest for your brand. Accept content from fans while collecting data, and enable voting in the gallery for even more engagement.
Create a Photo/Video Contest
From the Campaigns page, select the template type – Landing Pages.
Choose the Photo/Video Contest or Hashtag Contest from the campaign types.
On the next screen, enter a title for your experience and click Continue.
The next screen you’ll see is the Overview section where you can edit basic settings and view or download stats.
Click the Edit button above the Status and Gallery Visibility sections to set the start and end dates of the contest’s Entry and Gallery pages.
Select the dates and times, then click Save.
Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.
In the Sharing panel, you can also customize user submission shares:
Above the Entry Methods area, click Form to enable or disable Form Entry. *Disabling Form Entry will hide the experience’s Entry page.
Clicking Hashtags above the Entry Methods area will open the Hashtag Entry panel. Click the Enable Hashtag Entry button to add required tags.
Type the required hashtag into the field under Hashtag Entries and click the toggle switches to enable the social platforms you will accept entries from.
Add another hashtag to require multiple hashtags to enter, or click Add Hashtag Group to give entrants different, single-hashtag options.
*Don’t forget to click Save
Once your experience receives views or entries, you can view a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.
Click the Design tab to add backgrounds, images, videos, and customize the campaign’s Form Element. For more information on adding elements, styles, check out this article.
You can switch between the Pages you are customizing from the left navigation menu.
If your experience is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).
By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Customizing the Form Fields
While in the Design section, click on the Form Element itself to add or edit form fields.
Click “Add Form Field” in the Settings menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
Once a user has entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to share their submission and the campaign with friends.
You can customize the share options by clicking on the Share Element.
In the Submissions section, you can edit or block and delete submissions, and manually add submissions to the gallery.
Click on a Submission to edit the image, video URL, name, and other data – or save the uploaded image.
Switch to list view to see entrants’ email address, caption, and vote count.
In the Participants tab, you can view entry data for the first 1,000 entries, pick winners, and download your Entries, Votes, and Uploads exports.
Click Download to open the Exports panel
Click Pick Winner to randomly select one or more winners
In the Settings tab, you can edit your Entry Methods and Gallery Visibility, as well as Upload Visibility (auto or manual approval) and Gallery Layout options.
Enable Voting and voting restrictions and optional voter data collection
In the Limits & Restrictions area, you can restrict the frequency of entries, choose what types or content can be submitted, and enable password-protection or an age-gate.
Under Customizations, you can edit the language displayed on your contest, setup automatic emails, and add your experience’s Custom Rules.
In the Advanced section, you can setup real-time integration for Automatic Exports, Facebook and Google Tracking, or enable Kiosk Mode for on-site campaigns.
At the bottom of the Settings page, you can Reset, Copy, or Delete your experience.
Preview and Publish
When you’re ready, go back to the Overview tab and test/preview your contest by clicking the experience URL under Installation.
Click Preview to redirect the URL to an embed on your website.
Click Install on Facebook to install a Facebook Tab for your experience.
To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.
If you have any questions or issues setting up your experience, don’t hesitate to email us at firstname.lastname@example.org!