Choosing the Quiz Type
From the Campaigns page, select the template type – Landing Pages.
Then choose Trivia or Personality Quiz from the campaign types.
Give the campaign a title and click the “Set me up” button.
Adding Questions
After clicking “Set me up” you will be taken to the Questions page.
Quiz questions are customizable. Similar to our Polls app, you can select one of three options for setting up the individual question(s) content: Text, Image, or HTML. With the first two options, you will also be given the option to select the text and background color(s) for each question (so you can keep it the same for all questions, or mix it up).
The same goes for the Answers you add for each question. You can add answer choices as either Text or Image uploads, and you’ll be able to customize the colors for each group of answer choices as well.
While there is no limit on the number of quiz questions/answers you can have, we typically recommend keeping it somewhat concise; as you may see a drop-off of users who actually finish the quiz if they are required to answer too many questions… Our recommendation would be about 10 questions max. Once you’ve completed an individual question and its answer choices, simply click the big green “Save All Changes” button and move forward.
Adding Results (Personality Quiz)
Adding the results for your personality-style quiz presents you with another customizable setup for each result you add. You can add the results as Default (text + optional image), Image (no text), or HTML. Each result you add will also give you the option to customize the Twitter and Facebook Share dialogs. If you choose not to customize those specifically, the app will use the Title & Description for the default share dialog text.
Adding Results (Trivia Quiz)
Results in a trivia quiz are given based on the number of correct answers (0-1, 1-2, etc.). You can display the same result no matter what the user’s score, or add several possible results.
Scoring (Personality Quiz)
Scoring for the quiz is determined by awarding specified point values to each answer choice in relation to each result option. Each answer choice can have any number of points awarded toward each result option. The result will be selected based on the total score of all the answer choices, whichever result option has the greatest number of points will be the user’s quiz result.
TIP: The easiest way to do this is to keep the scoring range the same for each question and answer option (e.g., award 1 point for an answer that should lead to the result in that column, and 0 points for an answer that should not lead to that result). If you have a question for which the “correct” answer will strictly apply to one of your results (e.g., this answer is more important in determining the final result) you would want to award that particular answer choice more points under the associated result column (click the second image below to see an example).
Scoring (Trivia Quiz)
Scoring your trivia quiz is simple, just click the check-box to the right of the correct answer (you can select more than one correct answer per question)
Customize
Clicking Customize under the “Set Up” tab will take you to the “builder”. Here you can add backgrounds, images, videos, and customize the campaign’s form and share dialogue. For tips and tricks on using the Customize section, check out our blog site.
You can switch between the pages you are customizing from the left navigation menu.
If your campaign is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).
Elements
By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
By default, Quizzes start with no Form element (Formless-submit). If you would like to collect data from entrants, add a Form element here.
You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Customizing the Form Fields
While in the Customize section, click on the Form Fields element itself to add or edit form fields.
Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
Once a user has successfully entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to gain bonus entries for referrals (if enabled).
You can customize the share options by clicking on the Share Element.
Custom Coding
By clicking Code in the Customize section, you can access the HTML, CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan) to add custom coding. *Clicking Code with an element selected will open the HTML editor for that element.
Edit (basic settings)
Before publishing your campaign, visit the Edit section to adjust the dates and times the campaign will be active, if and how entry will be restricted and to enable Bonus Entries for referrals (optional). When you are ready to publish, turn off Admin-Only mode at the bottom of this page.
If you selected “Landing Page” your campaign is hosted on its own micro-site by default. You can leave it there and direct traffic to the dedicated landing-page, or you can choose to install the campaign as a tab on your Facebook page from the Facebook Page Tab section. You can also embed the campaign in your website or in your WordPress site.
Examples
For reference (or just for fun) here are examples of each Quiz type: