Choosing the Quiz Type
From the Campaigns page, click the big green “Create a New Campaign” button in the top right corner, and select either “Personalty Quiz” or “Trivia Quiz” from the Pick a Campaign Type page.
Give the campaign a title and click the “Set me up” button.
Adding Questions
After clicking “Set me up” you will be taken to the Questions page.
Quiz questions are customizable. Similar to our Polls app, you can select one of three options for setting up the individual question(s) content: Text, Image, or HTML. With the first two options, you will also be given the option to select the text and background color(s) for each question (so you can keep it the same for all questions, or mix it up).
The same goes for the Answers you add for each question. You can add answer choices as either Text or Image uploads, and you’ll be able to customize the colors for each group of answer choices as well.
While there is no limit on the number of quiz questions/answers you can have, we typically recommend keeping it somewhat concise; as you may see a drop-off of users who actually finish the quiz if they are required to answer too many questions… Our recommendation would be about 10 questions max. Once you’ve completed an individual question and its answer choices, simply click the big green “Save All Changes” button and move forward.
Adding Results (Personality Quiz)
Adding the results for your personality-style quiz presents you with another customizable setup for each result you add. You can add the results as Default (text + optional image), Image (no text), or HTML. Each result you add will also give you the option to customize the Twitter and Facebook Share dialogs. If you choose not to customize those specifically, the app will use the Title & Description for the default share dialog text.
Adding Results (Trivia Quiz)
Results in a trivia quiz are given based on the number of correct answers (0-1, 1-2, etc.). You can display the same result no matter what the user’s score, or add several possible results.
Scoring (Personality Quiz)
Scoring for the quiz is determined by awarding specified point values to each answer choice in relation to each result option. Each answer choice can have any number of points awarded toward each result option. The result will be selected based on the total score of all the answer choices, whichever result option has the greatest number of points will be the user’s quiz result.
TIP: The easiest way to do this is to keep the scoring range the same for each question and answer option (e.g., award 1 point for an answer that should lead to the result in that column, and 0 points for an answer that should not lead to that result). If you have a question for which the “correct” answer will strictly apply to one of your results (e.g., this answer is more important in determining the final result) you would want to award that particular answer choice more points under the associated result column (click the second image below to see an example).
Scoring (Trivia Quiz)
Scoring your trivia quiz is simple, just click the check-box to the right of the correct answer (you can select more than one correct answer per question)
Customize
Visit the Customize section to add backgrounds, images, videos, text, and to add or edit form fields. More on customizing your campaign here.
Edit (basic settings)
Before publishing your campaign, visit the Edit section to adjust the dates and times the campaign will be active, if and how entry will be restricted and to enable Bonus Entries for referrals (optional). When you are ready to publish, turn off Admin-Only mode at the bottom of this page.
Your campaign is hosted on its own micro-site by default. You can leave it there and direct traffic to the dedicated landing-page, or you can choose to install the campaign as a tab on your Facebook page from the Facebook Page Tab section. You can also embed the campaign in your website or in your WordPress site.
Examples
For reference (or just for fun) here are examples of each Quiz type: