Bracket Poll Setup Guide

Create a Bracket poll

From the Campaigns screen, select the template type – Landing Pages.

Campaigns - Landing Pages 2021

Then, choose Bracket Poll (for a Voting bracket) from the campaign types. *For a Predictive bracket, choose Bracket Contest.

Landing pages - Bracket Poll

Note: A “Voting” bracket has rounds based on dates that you set, and the bracket choice with the most votes will advance at the end of that round.

Give your Bracket Experience a title and choose the number of competitors (4, 8, 16, 32, or 64) then click Continue.

Bracket poll title

Overview Tab

The next screen you’ll see is the Overview section where you can edit basic settings and view or download stats. After the first round ends, you will also see bracket results on this page.

Bracket poll Overview tab

Click the Edit button above the Status section to set the start and end dates of the experience’s entry period. This is the overall date-range for the entire campaign. You will be setting up the dates for each round in the Settings section.

Status -edit dates

Select the dates and times, then click Save.

Status - edit dates panel

Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.

Share dialog customization panel

To skip ahead and start adding bracket choices and round settings, click Settings to the right of Bracket Results.

Performance Stats

Once your experience receives views or entries, you can view a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.

Performance stats section

Design tab

Click the Design tab to add backgrounds, images, videos, and customize the campaign’s Form Element. For more information on adding elements and styles, check out this article.

Bracket poll - design tab

You can switch between the pages you are customizing from the left navigation menu.

Design tab - Pages

If your experience is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later, voting has not started yet.”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.

By clicking Elements in the left navigation, you can add images, videos, text, and more.

Design section - Elements

You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.

Image element settings

Customizing the Form Fields

While in the Design section, click on the Form element itself to add or edit form fields.

Updated form element
Form element settings

Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.

Add form field menu

Custom Coding

By clicking Code in the Design section, you can access the HTML, CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan) to add custom coding.

Customize - Code

Participants tab

In the Participants tab, you can view entry data for the first 1,000 entries, pick winners, and download your Entries and Uploads exports.

Bracket poll Participants tab

Click Download to open the Exports panel

Download exports panel

Click Pick Winner to randomly select one or more winners

Pick winners panel

Settings tab

Under the Settings tab, setup the bracket competitors and rounds in the Bracket Poll section, and enable entry restrictions and limits, bonus entries for referrals, and age or password restrictions in the Limits & Restrictions section.

Bracket poll Settings tab

Click Bracket Poll to open the bracket settings panel and add the bracket choice titles and initials, and choose between “Color & initials” or “Image”. Upload competitor images to the left of the initial field.

Bracket options section

Scroll down on the panel and you can add optional region names.

Optional bracket region titles

At the bottom of the bracket settings panel, you can set the start and end dates/times for each round (when the round ends, the competitor with the most votes from each match-up advances).

*the start date/time for round 1 will match the start date/time for the campaign set on the Overview page.

Click Participant Limits to restrict entry, and click Referral Bonus Entries to enable bonus entries for referral.

Sweepstakes settings tab - Limits and restrictions
Participant limits panel
Bonus entries panel

In the Customizations section, you can customize all of the default language and auto-emails for your experience, and add your custom rules text, HTML or link.

Settings tab - customizations section

In the Advanced section, you can setup real-time integration for Automatic Exports, Facebook and Google Tracking, or enable Kiosk Mode for on-site campaigns.

Settings tab - Advanced
Automatic exports panel

At the bottom of the Settings page, you can Reset, Copy, or Delete your Bracket Poll.

Reset, copy, and delete bracket

Preview and Publish

When you’re ready, go back to the Overview tab and test/preview your contest by clicking the experience URL under Installation.

Installation - preview

Click Preview to redirect the URL to an embed on your website.

Redirect URL

Click Install on Facebook to install a Facebook Tab for your experience.

Facebook ta panel

Clicking Embed on Website will open the Embed panel where you can copy the JavaScript embed code or WordPress short-code and adjust optional popup settings.

Embed panel

To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.

Publish button


Scoring is dependent upon the number of rounds and bracket options that you will have in your contest. Each round 1 will award 10 points for each correct option selected in the bracket. The points will double each round as the number of bracket options is cut in half. This means that each round will be worth the same amount of overall points and gives the later selections a bit more weight for getting them correct. For example, if we have a contest with 16 total bracket options, the score would be 80 possible points for the first 8 matches, then round two would also be worth 80 points because the 4 remaining matches of 8 options would be worth now 20 points for the correct selection. This pattern continues until the final round of your bracket promotion.

If you have any questions or issues setting up your campaign, don’t hesitate to email us at!

Updated on July 16, 2021

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