Instant Win Setup Guide

Here is a step by step setup guide to help you create, edit, customize, and go live with your Instant Win experience in just a few short minutes.

Create an Instant Win

From the Campaigns screen, select the template type – Landing Pages.

Campaigns - Landing Pages 2021

Then, choose Instant Win from the campaign types.

Landing pages - Instant Win

On the next screen, you can enter a title for your experience and add the prizes with odds and settings for each prize.

Instant win setup wizard page


In the Prizes section, enter a title for the first prize, adjust the odds of winning, prize type, and if applicable, set the limit/total number of that particular prize.

Prizes section 1

Click + Add Prize at the bottom to add another available prize

Add prize button

Prizes section 2

If you want the odds of winning to be less than 1%, click Set Percent under the Odds of Winning field and enter the number using a decimal:

Set percent odds of winning

Prize Types:

Manual/Physical is a prize that you’ll send out/deliver.

Common Code will show all winners of that prize one static voucher code:

Prize type - common code

Unique Digital Code allows you to enter or upload a list of custom/pre-generated voucher codes:

Prize type - Unique Digital Code

Randomly Generated Code distributes unique codes randomly generated by your Instant Win.

The Total Chance of Winning (any prize) is displayed at the bottom of the page:

Instant win - total chance of winning

When you’re done adding prizes, click Continue

Continue button - Instant Win create

If you need to add or edit prizes later, you can open the Prize Settings panel in the Settings section.

Design tab

After clicking Continue, you’ll be taken to the Design tab where you can add backgrounds, images, videos, and customize the campaign’s Form Element.

Instant win Design section

You can switch between the EntryVoucher, and Loser (Not-a-Winner) pages by clicking on those options in the top left.

By clicking Add New Element in the left navigation, you can add images, videos, text, and more.

Instant Win Design section 2022

Clicking directly on an existing element allows you to edit that element.

Instant win - customize text element

Click the “Painter’s Palette” icon to set a theme, background, and other styling options.

Painter's Palette menu 2022

Theme menu selected:

Painter's palette - Themes menu

Customizing the Form Fields

While in the Design section, click on the Form element itself, or the Form Fields area in the left sidebar, then click Add Form Field to add fields. Click directly on an existing field to edit that specific field.

Form campaign - add form fields

Once a user has successfully entered, they will be directed to the Voucher or Not-a-Winner page. These pages act as confirmation that the user has successfully entered. Be sure to customize your post-entry message and add a share element to encourage sharing.

Custom Coding

In the Design section, at the bottom of the “Painter’s Palette” section, you can access the CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan) to add custom coding.

Custom code section

Overview Tab

The Overview section is where you can edit basic settings and view or download stats.

Instant Win overview tab

Click the Edit button above the Status section to set the start and end dates of the experience’s entry period.

Publish date

Select the dates and times, then click Save.

Status - edit dates panel

Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.

Share dialog customization panel

Performance Stats

Once your experience receives views or entries, you can view a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.

Performance stats section

Participants tab

In the Participants tab, you can view entry data for the first 1,000 entries (‘Attempts’), and winners, as well as download your Entries export.Instant win Participants tab

Settings tab

Under the Settings tab, add or edit prizes, enable entry restrictions and set the time non-winners can try again, and enable age or password restrictions in the Limits & Restrictions section.

Instant win Settings tab

In the Customizations section, you can customize all of the default language and set up auto-emails for your experience, and add your custom rules text or link.

Settings tab - customizations section

In the Advanced section, you can setup real-time integration for Automatic Exports, Facebook and Google Tracking, or enable Kiosk Mode for on-site campaigns.

Settings tab - Advanced
Reset, copy, delete instant win

At the bottom of the Settings page, you can Reset, Copy, or Delete your Instant Win.

Publish and Preview

When you’re ready, go back to the Overview tab and test/preview your contest by clicking the experience URL under Installation.

Installation - previewClick Preview to redirect the URL to an embed on your website.
Redirect URL

Clicking Embed on Website will open the Embed panel where you can copy the JavaScript embed code or WordPress short-code and adjust optional popup settings.

Embed panel

To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.

Publish button

If you have any questions or issues setting up your campaign, don’t hesitate to email us at!

Updated on April 27, 2023

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