Here is a step by step setup guide to help you create, edit, customize, and go live with your Instant Win experience in just a few short minutes.
Create an Instant Win
From the Campaigns page, select the template type – Landing Pages.
Then, choose Instant Win from the campaign types.
On the next screen, you can enter a title for your experience and add the prizes with odds and settings for each prize.
In the Prizes section, enter a title for the first prize, adjust the odds of winning, prize type, and if applicable, set the limit/total number of that particular prize.
Click + Add Prize at the bottom to add another available prize
If you want the odds of winning to be less than 1%, click Set Percent under the Odds of Winning field and enter the number using a decimal:
Manual/Physical is a prize that you’ll send out/deliver.
Common Code will show all winners of that prize one static voucher code:
Unique Digital Code allows you to enter or upload a list of custom/pre-generated voucher codes:
Randomly Generated Code distributes unique codes randomly generated by your Instant Win.
The Total Chance of Winning (any prize) is displayed at the bottom of the page:
When you’re done adding prizes, click Continue
If you need to add or edit prizes later, you can open the Prize Settings panel in the Settings section.
The next screen you’ll see is the Overview section where you can edit basic settings and view or download stats.
Click the Edit button above the Status section to set the start and end dates of the experience’s entry period.
Select the dates and times, then click Save.
Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.
Once your experience receives views or entries, you can view a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.
Click the Design tab to add backgrounds, images, videos, and customize the campaign’s Form Element. For more information on adding elements, styles, check out this article.
You can switch between the pages you are customizing from the left navigation menu.
If your campaign is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).
Customizing the Prize pages:
From the Voucher page you can set up the pages for each prize. You will need to click the Prize element, then the edit icon to change it from text to an image, video, or HTML.
By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
You can add image elements to upload your creative content to any page of the experience.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Customizing the Form Fields
While in the Design section, click on the Form Fields element itself to add or edit form fields.
Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
Once a user has successfully entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to gain bonus entries for referrals (if enabled).
You can customize the share options by clicking on the Share Element.
In the Participants tab, you can view entry data for the first 1,000 entries (‘Vouchers’), and winners, as well as download your Entries export.
Under the Settings tab, add or edit prizes, enable entry restrictions and set the time non-winners can try again, and enable age or password restrictions in the Limits & Restrictions section.
In the Customizations section, you can customize all of the default language and set up auto-emails for your experience, and add your custom rules text or link.
In the Advanced section, you can setup real-time integration for Automatic Exports, Facebook and Google Tracking, or enable Kiosk Mode for on-site campaigns.
At the bottom of the Settings page, you can Reset, Copy, or Delete your Instant Win.
Publish and Preview
When you’re ready, go back to the Overview tab and test/preview your contest by clicking the experience URL under Installation.
Click Install on Facebook to install a Facebook Tab for your experience.
To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.
If you have any questions or issues setting up your campaign, don’t hesitate to email us at firstname.lastname@example.org!