Here you can find an inclusive guide to hashtags and how to use them for your next campaign. Hashtags can be used in our UGC or Photo Contest Campaigns to pull in photos, videos, or text. This can be done in Facebook, Instagram, and Twitter. While you have capabilities in all of these platforms, each have their own policies regarding entry.
When setting up a campaign using hashtags you will first need to choose the correct campaign type. You can select Landing Pages from the main three options and then choose UGC Contest.
Once you select the campaign type and template, you can title the campaign. The next page will have the entry methods setup. You can choose to turn on whatever social media platforms you will be accepting content from. Then you can choose your hashtag(s)! We suggest either using a very unique hashtag or requiring multiple hashtags in order to enter.
You can require multiple hashtags by putting the tags in the hashtag field separated by a space. There is also an option to use different hashtags to enter by putting the hashtags in the separate field options, do this by clicking “+add another choice”.
Once you’ve decided on what hashtag to use, you can choose which social media platforms you will accept hashtag entries from.
On both Twitter and Instagram the account has to be public in order for the entry to be recognized and pulled in. On Facebook, because of their policy disallowing sharing on personal pages to enter a contest, the entry will have to be posted on the business page’s timeline with the hashtag.
Instagram now requires that your account is a Business Profile and is connected to a Facebook page in order to import hashtags. For more information on this update, see this article.
Below the entry methods section you can choose what type of content will be allowed. The on and off switch in the allowed content section will be what determines which content type can be pulled in.
It’s important to remember when using the hashtag method for entry you will be collecting little data. Because of the different privacy policies of the social media platforms you will not be provided with the email of those who enter. From each platform you will receive the caption, and the content submitted (Instagram no longer returns a username, but Facebook and Twitter do).
Once you have that setup, you can move on to Customize and publish your campaign! Once the campaign is live, entries will be pulled into the gallery page automatically where they can be viewed if you have this page open to the public.
If you have any further questions on hashtags or Woobox in general, feel free to contact us!