Here you can find an inclusive guide to hashtags and how to use them for your next campaign. Hashtags can be used in our Photo/Video Contest Campaigns to pull in photos, videos, or text. Hashtag entries can come from Facebook, Instagram, and Twitter. While you have capabilities in all of these platforms, each have their own policies regarding entry.

When setting up a campaign using hashtags you will first need to choose the correct campaign type. Select Landing Pages from the Create a Campaign section and then choose Photo/Video Contest or Hashtag Contest.

Campaigns - landing pages - main
Landing pages - Photo/Video and Hashtag contest

On the Overview page, enable hashtag entry and enter up to 3 separate hashtags, or 3 required hashtags, and choose the platforms you will accept hashtag entries from. We suggest either using a very unique hashtag or requiring multiple hashtags in order to enter.

Overview page - enable hashtag buttons

You can require multiple hashtags by putting the tags in the hashtag field separated by a space.

Require multiple hashtags

There is also an option to use different hashtags to enter by putting the hashtags in the separate field options, do this by clicking “+add hashtag group“.

Separate hashtag groups

On both Twitter and Instagram, the account has to be public in order for the entry to be recognized and pulled in. On Facebook, because of their policy disallowing sharing on personal pages to enter a contest, the entry must be posted on your business page’s timeline with the hashtag.

Instagram now requires that your account is a Business Profile and is connected to a Facebook page in order to import hashtags. For more information on this update, see this article.

Instagram only allows access to hashtag uploads posted within the last 24 hours (prior to publishing your campaign). Twitter will return hashtag content posted within the last week. Both will continue to import new hashtag posts while your campaign is active.

It’s important to remember when using the hashtag method for entry you will be collecting little data. Because of the different privacy policies of the social media platforms you will not be provided with the email of those who enter. From each platform you will receive the caption, and the content submitted (Instagram no longer returns a username, but Facebook and Twitter do). Your Entries export will contain a link to the original post, so you can attempt to contact winners or view their IG username.

*Instagram does not allow you to import content from Stories, but Reels and IGTV posts are accepted.

Once you have that setup, you can move on to Design and publish your campaign! Once the campaign is live, entries will be pulled into the gallery page automatically where they can be viewed if you have this page open to the public. You can disable manual approval in the Settings -> Upload Visibility section.

Be sure to log in to Woobox using the Facebook sign-in method to keep your access tokens valid and prevent any interruptions in importing hashtag content.

If you have any further questions on hashtags or Woobox in general, feel free to contact us!

Updated on August 3, 2022

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