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How do I run a giveaway on Instagram?

Thanks to Instagram’s popularity, it has become a great place to host a contest. Due to its limitations, you may be wondering “How can I do an Instagram sweepstakes?” Our Winner Picker makes it easy!

From comments on posts

Just upload to Insta with instructions in the caption for your fans to comment on the post for a chance to win. When you’re ready to pick winners, just login to your Woobox dashboard, click Posts at the top, then select Instagram.

Posts - Instagram

Find the contest post, and click on “Pick Winner”.

*Clicking the grey icon below the Pick Winner button allows you to export and download all of the comments from the post.

Click the checkbox next to “Users can enter by commenting on this post” then click “Pick a Winner”.

Pick winner from Instagram post button

The winner and their comment is displayed below. This does not notify the winner or post to your account, so if you need to, you can un-pick that winner and pick again.

Winner from post display

Hashtag submissions

To accept Instagram uploads as contest entries, go to the Campaigns section of your Woobox dashboard and setup a UGC Contest with Instagram hashtag entry enabled.

Enter the required hashtag (or hashtags) in the field on the Edit screen. Once you publish the campaign, posts using the designated hashtag will begin pulling into your campaign. *Instagram is now only allowing access to previous hashtag posts from the last 24 hours.

Updated on May 23, 2019

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