Picking a Winner from Instagram posts

Just upload to IG with instructions in the caption for your fans to comment on the post for a chance to win. When you’re ready to pick winners, just login to your Woobox dashboard, click Social on the left, then select Instagram Comment Picker.

Create a campaign - Social

Find the contest post, and click on Select.

*Instagram will not return comments from Boosted Posts, Ads, Stories, etc. To sync all comments, be sure to choose an organic post*

Instagram posts - select button

You can refresh/sync recent comments by clicking the refresh button under Synced Comments.

Instagram post refresh button

In the center of the screen, you can see the Performance section which shows a graph with comments and replies over time.

Instagram posts performance graph

The comments are displayed below the Performance graph. Click Pick Winners to select winners, or Download to export the comments CSV.

Instagram posts - pick winners and download
Pick winners/download buttons - zoomed

In the panel that opens to the right, you can select the number of winners you’d like to draw and some other criteria, then click Submit.

Instagram winner picker popup

The winner’s comment is displayed below under the Picked tab. This does not notify the winner or post to your account, so if you need to, you can un-pick that winner and pick again.

*Since Instagram no longer returns usernames via their API, we have hyperlinked each sync’d comment in your Woobox dashboard and in your Comments export to the user’s original comment on your post. Simply click on the blue comment in the dashboard and it will open the entrant’s comment on your post so you can message the user or retrieve the username:

Instagram winner Picker - picked comment
User's Instagram comment after clicking on link in dashboard

If your Instagram posts are not appearing in the Comment Picker section, make sure that you login using the Facebook sign in method and grant Instagram permissions if needed. More information on IG connection issues in this article.

Updated on December 8, 2025

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