Gain followers and get fans pinning your content with a Pin to Win campaign!
Create a Pin to Win campaign
From the Campaigns page, select Ideas.
Then, choose Pin to Win or Blank Pin to Win from the menu:
Add a Title
Next, add a title or name for the campaign, then click “Set me up”.
Entry Dates, Entry Methods, and Restrictions
On the Edit screen, you can select the dates and times that your campaign will be active (start and end times automatically sync to the local timezone associated with your active browser). Here you can also set the entry restrictions and enable bonus entries for referrals.
If you want to limit the amount of entries each user can have, change “Only allow users to enter once per…” from No to Yes. You can limit users to one entry per Email Address, Email Address per day, Facebook user, Facebook user per day, or Twitter user.
If you want to reward users bonus entries for sharing and referring friends, change “Award Bonus Entries for…” from No to Yes. You can award 1-25 bonus entries for a User that clicks and enters from entrants shared link.
Clicking Customize under the “Set Up” tab will take you to the “builder”. Here you can add backgrounds, images, videos, and customize the campaign’s form and share dialogue. For tips and tricks on using the Customize section, check out our blog site.
You can switch between the pages you are customizing from the left navigation menu.
If your campaign is configured to start in the future, all users that visit the URL will be directed to the Pre-Start Page. Most admins use the default, “Please check back later. The promotion you are trying to access hasn’t started yet”, because often times campaigns are not promoted until they are ready to accept entries, so users generally never see the Pre-Start Page.
When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).
By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
You can add an image element to upload your creative content.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Customizing the Form Fields
While in the Customize section, click on the Form Fields element itself to add or edit form fields.
Click “Add Form Field” in the menu on the left to add text fields, drop-downs, radio buttons, check-boxes, and social media follow buttons.
To add the pins that you would like entrants to pin to their Pinterest boards (you cannot require this) click the Pinterest Gallery Element itself to select it, then click + Add Pin in the left menu. You can upload a file, or enter a Pinterest Pin URL. You can add as many pins as you’d like.
Once a user has successfully entered, they will be directed to the Post Entry page. The Post Entry Page acts as confirmation that the user has successfully entered and gives users the opportunity to gain bonus entries for referrals (if enabled).
You can customize the share options by clicking on the Share Element.
Exit out of the Customize section and visit Sharing under the “Set Up” tab to customize the shared title, description, and/or image. *This will apply to Facebook, Twitter, and anywhere that recognizes open graph share dialogue.
Clicking Advanced then Rules will take you to the campaign’s rules section where you can paste or type in the official rules, or add a URL to link to the campaign’s rules.
Paste Official Rules (Windows-Ctrl V or Mac-Command V)
Publish Your Campiagn
Once your campaign is setup and customized, click Publish on the Overview page, or turn off Admin-Only Mode at the bottom of the Edit page. Your campaign is now live and ready to accept entries!
If you have any questions or issues setting up your campaign, don’t hesitate to email us at email@example.com. Good luck with your campaign!