Landing Page Setup Guide

Basic Landing Pages have unlimited potential! Remember, Landing Pages do not have forms or winner-pickers. To collect data and pick winners, create a Form or Sweepstakes.

From the Campaigns page, select the template type – Landing Pages.

Campaigns - landing pages - main

Then choose Landing Page.

Landing page setup

Add a Title

Give your experience a title, then click Continue.

Enter landing page title

Overview Tab

The next screen you’ll see is the Overview section where you can edit basic settings and view or download stats.
Landing page overview tab

Click the Edit button above the Status section to set the start and end dates the experience will be visible.

Status -edit dates

Select the dates and times, then click Save.

Status - edit dates panel

Click Edit above the Sharing section to customize the sharing image, title, and description for your experience URL.

Share dialog customization panel

Performance Stats

Once your experience receives views, you can see a graph of these stats for the past past week, past month, or past year. Click Download Performance Stats to export a detailed traffic stat CSV file.

Landing page performance stats

Design Tab

Click the Design tab to add backgrounds, images, videos, links, and more. For more information on adding elements, styles, check out this article.

Landing page design section
You can switch between the pages you are customizing from the left navigation menu. Since the Landing Page simply displays data/links, there will only be the Entry page and the optional Fan-gate page

Landing page design section - pages

When you Enable the Fan-Gate, you can ask users to first like your Facebook Business Page before they enter the promotion (due to Facebook’s platform policies, you cannot require or incentivize this action).


By clicking Elements in the left navigation, you can add images, videos, text, or even design creative with the Canvas element.
Customize - add elements
You can add an image element to upload your creative content to the Entry Page.
*Notice the “Now Editing: Version 1” in the upper right corner. Versions gives you the ability to upload and schedule different images in the same image element.
Image element settings


You can customize the share options by clicking on the Share Element if one has been added.
Share element
Share element settings

Custom Coding

By clicking Code in the Design section, you can access the HTML, CSS section (on Advanced plans or higher) or the Javascript section (on the Power plan)
to add custom coding. *Clicking Code with an element selected will open the HTML editor for that element.
Customize - Code

Settings tab

Under the Settings tab, enable entry restrictions and limits, bonus entries for referrals, and age or password restrictions in the Limits & Restrictions section.

Landing page - settings tab

In the Customizations section, you can customize all of the default language for your Landing Page, and add your custom rules text, HTML, or link.

Landing page settings - customizations

In the Advanced section, you can setup Facebook and Google Tracking, and below that, you can copy, delete, or reset the visit stats for your Landing Page.

Landing page settings - advanced

Preview and Publish

When you’re ready, go back to the Overview tab and test/preview your Landing Page by clicking the experience URL under Installation.

Installation - preview

Click Preview to redirect the URL to an embed on your website.

Redirect URL

Click Install on Facebook to install a Facebook Tab for your experience.

Facebook ta panel

Clicking Embed on Website will open the Embed panel where you can copy the JavaScript embed code or WordPress short-code and adjust optional popup settings.

Embed panel

To turn off Admin-Only mode and publish your experience, click the Publish button in the Status area.

Publish button

If you have any questions or issues setting up your campaign, don’t hesitate to email us at!

Updated on September 18, 2020

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